Privacy Policy


A Diverse Agency ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies when you visit our website https://adiverseagency.com (the “Site”), contact us, apply via our online application form, or use our services as a client or talent (including actors, models, influencers, brand ambassadors, promotional staff and production crew).

1. Who We Are

A Diverse Agency is a UK-based creative agency providing talent and full 360° production services.

Our talent offering includes casting, influencer sourcing, artists, actors, models, musicians, event staff, promotional talent, and full production crew.

Data Controller: A Diverse Agency
Contact Email: contact@adiverseagency.com

2. What Personal Data We Collect

We may collect and process the following types of personal data:

a. Talent, Applicants & Online Application Form Users

When you submit an application through our Squarespace-hosted website forms, we may collect:

  • Name, age, gender, contact information

  • Photos, videos, measurements, appearance details

  • Social media handles and public engagement metrics

  • CV/resume, experience, skills, availability

  • Location, languages, special skills

  • Right-to-work documentation

  • Bank/payment details (only if booked for paid work)

b. Clients & Business Contacts

  • Name, company name, job title

  • Email address, phone number

  • Project, campaign, or event details

  • Billing and financial information

c. Website Users

  • IP address, browser type, device data

  • Pages visited, time spent on the site

  • Cookies and similar tracking technologies (see Section 6)

We do not collect special category data unless necessary and with explicit consent.

3. Lawful Basis for Processing

We process your personal data on the following bases:

  • Consent – when you submit our application form or join our mailing list

  • Contractual necessity – to manage bookings, collaborations, and agreements

  • Legal obligation – right-to-work checks, tax requirements, financial reporting

  • Legitimate interests – operating and improving our services and talent pool

4. How We Use Your Information

We use your personal data to:

  • Review applications and manage talent profiles

  • Match you with suitable roles, campaigns, or client requests

  • Respond to enquiries or service requests

  • Manage casting, scheduling, and project administration

  • Process payments, invoices, and accounting

  • Send important updates or marketing communications (only with consent)

  • Improve our website, services, and user experience

  • Comply with legal and regulatory obligations

5. Sharing Your Information

We may share your personal data with:

  • Clients and brands — but only when you are shortlisted or booked

  • Google Workspace — our email, storage, and file management provider

  • Squarespace — our website hosting and form collection provider

  • Trusted third-party service providers, including:

    • Cloud storage/hosting services

    • Payment processors

    • Marketing and CRM tools

  • Legal authorities, if required to comply with law

  • Professional advisors such as accountants or legal counsel

  • Third parties in connection with a business transfer (sale, merger, etc.)

We never sell or rent your personal data.

6. Cookies & Tracking Technologies

Our website (hosted on Squarespace) uses cookies to:

  • Ensure website functionality

  • Analyse browsing behaviour and traffic

  • Personalise or improve the user experience

You can disable or manage cookies in your browser settings.
A full Cookie Policy can be provided if required.

7. Data Retention

We retain personal data only as long as necessary:

  • Inactive applicant/talent data: up to 2 years

  • Active talent/client data: up to 6 years after last interaction

  • Financial & legal records: 6–7 years, as required by UK law

You may request deletion at any time, subject to legal obligations.

8. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold

  • Rectify inaccurate or incomplete information

  • Request erasure (“right to be forgotten”)

  • Restrict how your data is processed

  • Object to processing based on legitimate interests

  • Request data portability in a machine-readable format

  • Withdraw consent at any time for consent-based processing

To exercise these rights, contact contact@adiverseagency.com.

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO): www.ico.org.uk.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data, including:

  • Secure cloud storage (Google Workspace)

  • SSL encryption via Squarespace

  • Password protection and access controls

  • Staff confidentiality and data protection training

Although we take strong precautions, no digital system is completely secure.
Please use caution when submitting information online.

10. International Data Transfers

Some service providers (such as Google Workspace and Squarespace) may store or process data outside the UK.
Where this occurs, we ensure appropriate safeguards, including:

  • Adequacy regulations

  • Standard Contractual Clauses (SCCs)

  • Additional security measures

11. Third-Party Links

Our website may contain links to external websites.
We are not responsible for their privacy practices.
We recommend reviewing their policies before submitting information.

12. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on our website or notified by email when necessary.

13. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

Email: contact@adiverseagency.com